Sangeetha K. (Ed.) <br/><br/>
ICFAI university press on branding practices  
edited by K Sangeetha. 
 - Hyderabad :  ICFAI,   2007. 
 - 285 p. 
<br/><br/> Table of Contents :<br/>Section 1. Branding trends<br/>Section 2. Case studies<br/>Index  
<br/><br/><label>ISBN: </label>9788131407745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827  / SAN/ICF