Gopal, V. V. (Ed.) Visual merchandising : an introduction edited by V.V. Gopal. - Hyderabad : ICFAI, 2006. - 175 p. Table of Contents :Section 1. ConceptsSection 2. CasesIndex ISBN: 9788131405239 Subjects--Topical Terms: Advertising. Dewey Class. No.: 659.15 / GOP/VIS