TY  - BOOK
AU  - Gopalan, Swapna (Ed.)
AU  - Taher, Nasreen (Ed.)
TI  - Viral marketing: concepts and cases
SN  - 9788131407660
U1  - 658.8  
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Viral marketing: concepts
Section 2. Viral marketing: cases
Index
ER  -