Gopalan, Swapna (Ed.) <br/><br/>
Viral marketing :  concepts and cases 
edited by Swapna Gopalan and Nasreen Taher. 
 - Hyderabad :  ICFAI,  2007. 
 - 221 p. 
<br/><br/> Table of contents:<br/>Section 1. Viral marketing: concepts<br/>Section 2. Viral marketing: cases<br/>Index 
<br/><br/><label>ISBN: </label>9788131407660 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / GOP/VIR