TY  - BOOK
AU  - Mazur, Laura (Ed.)
AU  - Hogg, Annik (Ed.)
TI  - Marketing challenge
SN  - 9788173711350
U1  - 658.8  
PY  - 1998///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Part 1. The global setting
Part 2. Marketing strategies
Part 3. Marketing programmes
Part 4. Managing information and culture
Bibliography 
Index
ER  -