Mazur, Laura (Ed.) <br/><br/>
Marketing challenge 
edited by Laura Mazur and Annik Hogg. 
 - Hyderabad :  ICFAI,  1998. 
 - 298 p. 
<br/><br/> Table of contents:<br/>Part 1. The global setting<br/>Part 2. Marketing strategies<br/>Part 3. Marketing programmes<br/>Part 4. Managing information and culture<br/>Bibliography <br/>Index 
<br/><br/><label>ISBN: </label>9788173711350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / MAZ/MAR