TY  - BOOK
AU  - Choudhury, Pran K. (Ed.)
TI  - Successful promotions build successful brands
SN  - 9788173715709
U1  - 658.827 
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Sales promotion
N1  - Table of Contents :
Chapter 1. Introducing a new brand
Chapter 2. Introducing multinational brands into India
Chapter 3. Revamping brands through promotions
Chapter 4. Enhancing brand values through promotions
Chapter 5. Converting a commodity into a brand 
Chapter 6. Reclaiming leadership positions
Chapter 7. Enhancing the strength of well-known brands in innovative ways
Chapter 8. Enhancing the strength of a company as a brand

ER  -