Choudhury, Pran K. (Ed.) <br/><br/>
Successful promotions build successful brands 
edited by Pran K. Choudhury. 
 - Hyderabad :  ICFAI,  2006. 
 - 133 p. 
<br/><br/> Table of Contents :<br/>Chapter 1. Introducing a new brand<br/>Chapter 2. Introducing multinational brands into India<br/>Chapter 3. Revamping brands through promotions<br/>Chapter 4. Enhancing brand values through promotions<br/>Chapter 5. Converting a commodity into a brand <br/>Chapter 6. Reclaiming leadership positions<br/>Chapter 7. Enhancing the strength of well-known brands in innovative ways<br/>Chapter 8. Enhancing the strength of a company as a brand<br/> 
<br/><br/><label>ISBN: </label>9788173715709 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHO/SUS