TY  - BOOK
AU  - Gopalakrishnan, P. S. (Ed.)
TI  - Rebranding : : an introduction
SN  - 9788131407752
U1  - 658.827  
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI, 
KW  - Marketing
N1  - Table of Contents :
Section 1. Concepts
Section 2. Experience and cases
Index

ER  -