Gopalakrishnan, P. S. (Ed.) <br/><br/>
Rebranding :   an introduction 
edited by P. S. Gopalakrishnan. 
 - Hyderabad :  ICFAI,   2007. 
 - 208 p. 
<br/><br/> Table of Contents :<br/>Section 1. Concepts<br/>Section 2. Experience and cases<br/>Index<br/> 
<br/><br/><label>ISBN: </label>9788131407752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827   / GOB/REB