TY  - BOOK
AU  - Sangeetha, K. (Ed.)
TI  - Personal branding: concept and cases 
SN  - 9788131416310
U1  - 658.827 
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI, 
KW  - Marketing
N1  - Table of Contents :
Section 1. Introduction
Section 2. Methods and strategies
Section 3. Case study and experiences
Index
ER  -