TY  - BOOK
AU  - Krishna, S. Jaya (Ed.)
TI  - Partner relationship management: an introduction
SN  - 9788178817651
U1  - 658.042 
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI, 
KW  - Management
N1  - Table of Contents:
Section 1. Introduction
Section 2. Applications
Section 3. Managerial perspectives
Index
ER  -