Krishna, S. Jaya (Ed.) <br/><br/>
Partner relationship management :  an introduction 
edited by S. Jaya Krishna.  
 - 1st ed. 
 - Hyderabad :  ICFAI,   2005. 
 - 167 p. 
<br/><br/> Table of Contents:<br/>Section 1. Introduction<br/>Section 2. Applications<br/>Section 3. Managerial perspectives<br/>Index 
<br/><br/><label>ISBN: </label>9788178817651 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.
<br/><br/><label>Dewey Class. No.: </label>658.042  / KRI/PAR