TY  - BOOK
AU  - Botla, Lakshmaiah (Ed.)
TI  - Private labels : : an introduction
SN  - 9788131403655
U1  - 658.827 
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI, 
KW  - Marketing
N1  - Table of Contents :
Section 1. Concepts
Section 2. Cases 
Index
ER  -