Botla, Lakshmaiah (Ed.) <br/><br/>
Private labels :   an introduction 
edited by Lakshmaiah Botla. 
 - Hyderabad :  ICFAI,   2006. 
 - 207 p. 
<br/><br/> Table of Contents :<br/>Section 1. Concepts<br/>Section 2. Cases <br/>Index  
<br/><br/><label>ISBN: </label>9788131403655 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827  / BOT/PRI