TY  - BOOK
AU  - Gogula, Ratnaja (Ed.)
TI  - Online branding: : concepts and applications
SN  - 9788131404423
U1  - 658.8270285 
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Management
KW  - Marketing
N1  - Table of contents:
Section 1. Discerning online branding
Section 2. Challenges and perspectives
Section 3. Applications and cases
Index
ER  -