Gogula, Ratnaja (Ed.) <br/><br/>
Online branding:   concepts and applications 
edited by Ratnaja Gogula. 
 - Hyderabad :  ICFAI,  2006. 
 - 222 p. 
<br/><br/> Table of contents:<br/>Section 1. Discerning online branding<br/>Section 2. Challenges and perspectives<br/>Section 3. Applications and cases<br/>Index 
<br/><br/><label>ISBN: </label>9788131404423 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8270285  / GOG/ONL