TY  - BOOK
AU  - Suresh, K. (Ed.)
TI  - New product development: concepts and cases
SN  - 9788131403150
U1  - 658.575  
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI, 
KW  - Management
N1  - Table of Contents :
Section 1. Perspectives and issues
Section 2. Cases
Index 

ER  -