Suresh, K. (Ed.) <br/><br/>
New product development :  concepts and cases 
edited by K Suresh. 
 - Hyderabad :  ICFAI,   2006. 
 - 239 p. 
<br/><br/> Table of Contents :<br/>Section 1. Perspectives and issues<br/>Section 2. Cases<br/>Index <br/>  
<br/><br/><label>ISBN: </label>9788131403150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.
<br/><br/><label>Dewey Class. No.: </label>658.575   / SUR/NEW