Taher, Nasreen (Ed.)
Neuromarketing : an introduction
edited by Nasreen Taher.
- Hyderabad : ICFAI. 2006.
- 167 p.
Table of contents:
Section 1. The advent of neuromarketing
Section 2. The effect of neuromarketing
Section 3. The future of neuromarketing
Index
9788131401217
Marketing.
658.8342 / TAH/NEU