TY  - BOOK
AU  - Das, Naveen (Ed.)
TI  - New age branding: concepts and cases (Vol. 1)
SN  - 8178811375
U1  - 658.827 
PY  - 2003///
CY  - Hyderabad
PB  - ICFAI, 
KW  - Marketing
N1  - Table of Contents :
Section 1. Concepts
Section 2. Cases
Index
ER  -