Das, Naveen (Ed.) <br/><br/>
New age branding :  concepts and cases (Vol. 1) 
edited by Naveen Das. 
 - Hyderabad :  ICFAI,   2003. 
 - 180 p. 
 - (Marketing series ) .
<br/><br/> Table of Contents :<br/>Section 1. Concepts<br/>Section 2. Cases<br/>Index  
<br/><br/><label>ISBN: </label>8178811375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827  / DAS/NEW