TY  - BOOK
AU  - Ravi Kumar, V. V. (Ed.)
TI  - Niche marketing : : concepts and experiences
SN  - 9788131403891
U1  - 658.8  
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents:
Section 1. Concepts
Section 2. Marketing across industries- a Niche approach
Index

ER  -