Ravi Kumar, V. V. (Ed.) <br/><br/>
Niche marketing :   concepts and experiences 
edited by V. V. Ravi Kumar. 
 - Hyderabad :  ICFAI,  2006. 
 - 259 p. 
<br/><br/> Table of Contents:<br/>Section 1. Concepts<br/>Section 2. Marketing across industries- a Niche approach<br/>Index<br/> 
<br/><br/><label>ISBN: </label>9788131403891 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / KUM/NIC