TY  - BOOK
AU  - Forsyth, Patrick 
TI  - Marketing for non marketing managers
SN  - 9788173712753
U1  - 658.8 
PY  - 2000///
CY  - Hyderabad
PB  -  ICFAI, 
KW  - Marketing
N1  - Table of Contents:
Chapter 1. Marketing in context
Chapter 2. The foundation of marketing planning
Chapter 3. In a position to succeed
Chapter 4. Telling the world
Chapter 5. The personal touch
Chapter 6. Moving it down the chain
Chapter 7. Pulling together
Appendix
Index
ER  -