Forsyth, Patrick  <br/><br/>
Marketing for non marketing managers 
by Patrick Forsyth. 
 - Hyderabad:   ICFAI,   2000. 
 - 176 p. 
<br/><br/> Table of Contents:<br/>Chapter 1. Marketing in context<br/>Chapter 2. The foundation of marketing planning<br/>Chapter 3. In a position to succeed<br/>Chapter 4. Telling the world<br/>Chapter 5. The personal touch<br/>Chapter 6. Moving it down the chain<br/>Chapter 7. Pulling together<br/>Appendix<br/>Index  
<br/><br/><label>ISBN: </label>9788173712753 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / FOR/MAR