TY  - BOOK
AU  - Kambhammettu, Shyam Sunder (Ed.)
TI  - Measuring marketing performance
SN  - 9788189333195
U1  - 658.8  
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Concepts
Section 2. Measuring marketing investments
ER  -