Kambhammettu, Shyam Sunder (Ed.) <br/><br/>
Measuring marketing performance 
edited by Shyam Sunder Kambhammettu. 
 - Hyderabad :  ICFAI,  2005. 
 - 195 p. 
<br/><br/> Table of contents:<br/>Section 1. Concepts<br/>Section 2. Measuring marketing investments 
<br/><br/><label>ISBN: </label>9788189333195 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / KAM/MEA