TY  - BOOK
AU  - Tripathy, K. L. (Ed.)
AU  - Yeravadekar, Alaka (Ed.)
TI  - Marketing ROI: concepts and applications
SN  - 9788131406281
U1  - 658.8  
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Concepts
Section 2. Applications
Index
ER  -