Tripathy, K. L. (Ed.) <br/><br/>
Marketing ROI :  concepts and applications 
edited by K. L. Tripathy and Alaka Yeravadekar. 
 - Hyderabad :  ICFAI,  2007. 
 - 200 p. 
<br/><br/> Table of contents:<br/>Section 1. Concepts<br/>Section 2. Applications<br/>Index 
<br/><br/><label>ISBN: </label>9788131406281 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / TRI/MAR