TY  - BOOK
AU  - Sreedhar, G. V. S. (Ed.)
TI  - Merchandising: : concepts and cases
SN  - 9788131400708
U1  - 658.8  
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Merchandising- an overview
Section 2. Beyond visual merchandise
Section 3. Applications and case studies
Binliography
Index
ER  -