Sreedhar, G. V. S. (Ed.)

Merchandising: concepts and cases edited by G. V. S. Sreedhar. - Hyderabad : ICFAI, 2006. - 247 p.

Table of contents:
Section 1. Merchandising- an overview
Section 2. Beyond visual merchandise
Section 3. Applications and case studies
Binliography
Index

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Marketing.

658.8 / SRE/MER