TY  - BOOK
AU  - Dutta, Sanjib (Ed.)
AU  - Makund, A. (Ed.)
TI  - Marketing management (Vol. 1)
SN  - 8178810077300
U1  - 658.8  
PY  - 2002///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Chapter 1. Amul - diversification strategy
Chapter 2. Amway - Indian network marketing experience
Chapter 3. Baron - Rewriting Indian
Chapter 4. Benetton - the advertisement campaign story
Chapter 5. Bisleri - marketing strategy
Chapter 6. BPCL - Petrol pump retail revolution
Chapter 7. Britannia - the makeover
Chapter 8. Cielo - a car in trouble
Chapter 9. Coke - pepsi - the cola wars
Chapter 10. Frooti - the 'the Digen Verma' campaign
ER  -