Dutta, Sanjib (Ed.) <br/><br/>
Marketing management (Vol. 1) 
edited by Sanjib Dutta and A. Mukund. 
 - Hyderabad :  ICFAI,  2002. 
 - 177 p. 
<br/><br/> Table of contents:<br/>Chapter 1. Amul - diversification strategy<br/>Chapter 2. Amway - Indian network marketing experience<br/>Chapter 3. Baron - Rewriting Indian<br/>Chapter 4. Benetton - the advertisement campaign story<br/>Chapter 5. Bisleri - marketing strategy<br/>Chapter 6. BPCL - Petrol pump retail revolution<br/>Chapter 7. Britannia - the makeover<br/>Chapter 8. Cielo - a car in trouble<br/>Chapter 9. Coke - pepsi - the cola wars<br/>Chapter 10. Frooti - the 'the Digen Verma' campaign 
<br/><br/><label>ISBN: </label>8178810077300 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / DUT/MAR