Sen, Simantee (Ed.) Marketing baby care products: issues and concerns edited by Simantee Sen. - Hyderabad : ICFAI, 2008. - 230 p. Table of Contents;Section 1. ConceptsSection 2. CasesIndex ISBN: 9788131414668 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 / SEN/MAR