TY  - BOOK
AU  - Tripathy, K. L. (Ed.)
TI  - Micro marketing: approaches and applications
SN  - 9788131407349
U1  - 658.8                        
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents:
Section 1. Approaches
Section 2. Applications
Index
ER  -