Tripathy, K. L. (Ed.) <br/><br/>
Micro marketing :  approaches and applications 
edited by K. L. Tripathy. 
 - Hyderabad :  ICFAI,  2007. 
 - 240 p. 
<br/><br/> Table of Contents:<br/>Section 1. Approaches<br/>Section 2. Applications<br/>Index 
<br/><br/><label>ISBN: </label>9788131407349 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8                         / TRI/MIC