TY  - BOOK
AU  - Rao, Pramod (Ed.)
AU  - Wawge, Ravikant S  (Ed.)
TI  - Managing emotional appeal in advertising : : concepts and cases
SN  - 9788131414033
U1  - 659.1  
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI
KW  - Advertising
N1  - Table of Contents :
Section 1. Concepts
Section 2. Cases
Index
ER  -