Rao, Pramod (Ed.) <br/><br/>
Managing emotional appeal in advertising :   concepts and cases 
edited by Pramod Rao and Ravikant S Wawge. 
 - Hyderabad :  ICFAI,  2008. 
 - 205 p. 
<br/><br/> Table of Contents :<br/>Section 1. Concepts<br/>Section 2. Cases<br/>Index 
<br/><br/><label>ISBN: </label>9788131414033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1   / RAO/MAN