TY  - BOOK
AU  - Rajshekar, N. (Ed.)
TI  - New age marketing
SN  - 8178810298
U1  - 658.8  
PY  - 2004///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents:
Section 1. E-marketing- the new age marketing
Section 2. Brand management- the key to product success
Section 3. Promotion strategy- the key to market success
Section 4. Channel and supply chain management for competitive advantage
Section 5. Relationship marketing- the customer is the king!
Section 6. Marketing strategy- the grand plan
ER  -