Rajshekar, N. (Ed.) <br/><br/>
New age marketing 
by N. Rajshekar. 
 - Hyderabad :  ICFAI,  2004. 
 - 205 p. 
<br/><br/> Table of Contents:<br/>Section 1. E-marketing- the new age marketing<br/>Section 2. Brand management- the key to product success<br/>Section 3. Promotion strategy- the key to market success<br/>Section 4. Channel and supply chain management for competitive advantage<br/>Section 5. Relationship marketing- the customer is the king!<br/>Section 6. Marketing strategy- the grand plan 
<br/><br/><label>ISBN: </label>8178810298 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / RAJ/NEW