TY  - BOOK
AU  - Sangeetha, K. (Ed.)
TI  - Marketing  paradigms
SN  - 9788131407875
U1  - 658.8  
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents:
Section 1. Current trends
Section 2. Case studies and experiences
Index
ER  -