Sangeetha, K. (Ed.) <br/><br/>
Marketing  paradigms 
edited by K. Sangeetha. 
 - Hyderabad :  ICFAI,  2007. 
 - 253 p. 
<br/><br/> Table of Contents:<br/>Section 1. Current trends<br/>Section 2. Case studies and experiences<br/>Index 
<br/><br/><label>ISBN: </label>9788131407875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / SAN/CF