TY  - BOOK
AU  - Suresh, K. (Ed.)
TI  - Marketing of high-tech products and services
SN  - 9788131411919
U1  - 658.8  
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of Contents:
Section 1. Approaches
Section 2. Applications
Section 3. Cases
Index
ER  -