Suresh, K. (Ed.) <br/><br/>
Marketing of high-tech products and services 
edited by K. Suresh. 
 - Hyderabad :  ICFAI,  2007. 
 - 259 p. 
<br/><br/> Table of Contents:<br/>Section 1. Approaches<br/>Section 2. Applications<br/>Section 3. Cases<br/>Index 
<br/><br/><label>ISBN: </label>9788131411919 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   /  SUR/MAR