TY  - BOOK
AU  - Sangeetha, K. (Ed.)
TI  - Life style marketing : : concepts and cases
SN  - 9788131405864
U1  - 658.8343  
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Lifestyle marketing- an introduction
Section 2. Strategic perspectives
Section 3. Company experiences
Index
ER  -