Sangeetha, K. (Ed.) <br/><br/>
Life style marketing :   concepts and cases 
edited by K. Sangeetha. 
 - Hyderabad :  ICFAI,  2006. 
 - 187 p. 
<br/><br/> Table of contents:<br/>Section 1. Lifestyle marketing- an introduction<br/>Section 2. Strategic perspectives<br/>Section 3. Company experiences<br/>Index 
<br/><br/><label>ISBN: </label>9788131405864 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8343   / SAN/LIF