TY  - BOOK
AU  - Taher, Nasreen (Ed.)
TI  - Indian consumer: a changing profile
SN  - 9788178815572
U1  - 658.8343  
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing.
N1  - Table of contents:
Section 1. Understanding the Indian consumer
Section 2. Consumer behaviour and implications for marketers
Section 3. Cases
Index
ER  -