TY  - BOOK
AU  - Taher, Nasreen (Ed.)
TI  - Idea marketing: a primer
SN  - 9788131401521
U1  - 658.8  
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI
KW  - Marketing
N1  - Table of contents:
Section 1. Ideas and their management
Section 2.  Translating ideas into sales
Index
ER  -