Taher, Nasreen (Ed.) <br/><br/>
Idea marketing :  a primer 
edited by Nasreen Taher. 
 - Hyderabad :  ICFAI,  2006. 
 - 172 p. 
<br/><br/> Table of contents:<br/>Section 1. Ideas and their management<br/>Section 2.  Translating ideas into sales<br/>Index 
<br/><br/><label>ISBN: </label>9788131401521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / TAH/IDE